Archive for April, 2013
“I know a lot of people want to send blankets or water – just send your cash”. That is the quote from the speech of President George W. Bush made on Jan 16th 2010 during the meeting of three US presidents devoted to the recovery and rebuilding effort in Haiti after the catastrophic earthquake which took place 4 days earlier (Jan 12th 2010) affecting approximately 3 million people. Many of those who survived became homeless and in desperate need of various kinds of necessities including fresh water, food and clothing.
Feeling the urge to help the earthquake victims some might think that the best way to do so is to send those necessities in post packages right from the local post office. Though the chances of that stuff reaching the inhabitants of the devastated area are not low, the difficulties associated with the state of distribution network on the ground, the retail prices of goods purchased and shipping costs make one think that the money could have been spent more efficiently and the aid could have been delivered faster.
Furthermore however indispensable food and water are it is not enough. Medical aid, reconstruction works, building materials, management and supervision – all of it needs steady financing. In order to secure that financing President Bush and President Clinton established Clinton Bush Haiti Fund http://www.clintonbushhaitifund.org. During its operation, which was concluded on Dec 31st 2012, the Fund raised nearly $54.5 million in total. Much of the donations were made online. Read the rest of this entry »
Newsletters are necessary not only for those who believe that their clients cannot live without information about the latest discounts or new goods and services. First of all, a newsletter is one of the best ways of interacting with a client via e-mail, for example registration confirmation or official notification. While our previous article highlighted some of the advantages of email marketing, this review focuses on comparing some of the most frequently used by companies mailing services, including Constant Contact, Mailchimp and Campaign Monitor. Read the rest of this entry »