Many people think that e-mail marketing has died and doesn’t bring any profit. It annoys people and forces them press “SPAM” button. But research held recently by Listrak and Harris Interactive confirmed that email marketing remains one of the best ways to attract public interest and generate sales of products or services. This research concluded that more than two out of five U.S. adults (41%) have made a purchase in the last 6 months as a result of receiving an email from a retailer. Read the rest of this entry »